Generation Z Marketing and Management in Tourism and Hospitality

The Future of the Industry
€ 175.99
Lieferbar in 14 Tagen
-
+
Kurzbeschreibung des Verlags:


Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. 

weiterlesen
Produktdetails
Mehr Informationen
ISBN 9783030706975
Sprache Englisch
Ausgabe 1st ed. 2021
Erscheinungsdatum 26.05.2022
Umfang 332 Seiten
Genre Wirtschaft/Einzelne Wirtschaftszweige, Branchen
Format Taschenbuch
Verlag Springer International Publishing
Herausgegeben von Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams
Diese Produkte könnten Sie auch interessieren:
Sakib Bin Amin
€ 164,99
Andreas Kreutzer, Collage Verlag, Wien - Andreas Kreutzer Consulting e.U.
€ 29,70
Tim Alexander
€ 29,80
Fritz Schmidt, David Hummel
€ 51,40
Christopher J. Garthe
€ 39,00
Ellen Heidelberger
€ 39,00