Campaigning on Facebook in the 2019 European Parliament Election

Informing, Interacting with, and Mobilising Voters
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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.

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ReihePolitical Campaigning and Communication
ISBN 9783030738532
Sprache Englisch
Ausgabe 1st ed. 2021
Erscheinungsdatum 15.08.2022
Umfang 331 Seiten
Genre Politikwissenschaft/Politisches System
Format Taschenbuch
Verlag Springer International Publishing
Herausgegeben von Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll
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