Advances in National Brand and Private Label Marketing

Eighth International Conference, 2021
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. 

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ReiheSpringer Proceedings in Business and Economics
ISBN 9783030769376
Sprache Englisch
Ausgabe 1st ed. 2021
Erscheinungsdatum 17.05.2022
Umfang 132 Seiten
Genre Wirtschaft/Werbung, Marketing
Format Taschenbuch
Verlag Springer International Publishing
Herausgegeben von Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
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