Digital Business in Africa

Social Media and Related Technologies
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Kurzbeschreibung des Verlags:

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if they want to remain competitive, earn profit, and meet their customers’ needs. Accordingly, this book looks at how digital technologies are helping shape the financial, educational, and advertising sectors in Africa. As digital technologies raise challenges, the chapters that follow will discuss ethical and social practical frameworks to effective digital business in Africa. This volume promises to fore both theoretical underpinnings, and practical implementations of digital technologies in the African business context.

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ReihePalgrave Studies of Marketing in Emerging Economies
ISBN 9783030934989
Sprache Englisch
Ausgabe 1st ed. 2022
Erscheinungsdatum 30.06.2022
Umfang 318 Seiten
Genre Wirtschaft/Werbung, Marketing
Format Hardcover
Verlag Springer International Publishing
Herausgegeben von Ogechi Adeola, Jude N. Edeh, Robert E. Hinson
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