Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

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ReiheDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN 9783319791739
Sprache Englisch
Ausgabe Softcover reprint of the original 1st ed. 2016
Erscheinungsdatum 27.03.2019
Umfang 896 Seiten
Genre Wirtschaft/Werbung, Marketing
Format Taschenbuch
Verlag Springer International Publishing
Herausgegeben von Michael W. Obal, Nina Krey, Christian Bushardt
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