A Casebook of Strategic Corporate Social Responsibility

Towards Business Sustainability
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This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company’s best interest to identify a manageable number of sustainability initiatives whose shared benefits—for society at large and the company—are significant and also substantially help the company strategically position itself in the competitive marketplace. Strategic sustainable business practices can lead to shared value creation, strengthening the company’s competitiveness and establishing a symbiotic relationship. Companies can achieve solid profits by doing good things for the environment; it is a “win-win” for society and for business. This casebook provides examples of multi-stakeholder partnerships that aim to create sustainable enterprises. Ideal for teaching purposes, after a brief introduction to the case method, the cases are presented with no comments or criticisms.

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ReiheCSR, Sustainability, Ethics & Governance
ISBN 9789811657214
Sprache Englisch
Ausgabe 1st ed. 2022
Erscheinungsdatum 06.12.2022
Umfang 186 Seiten
Genre Wirtschaft/Sonstiges
Format Taschenbuch
Verlag Springer Singapore
Herausgegeben von Ananda Das Gupta