The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

von Carol Pearson, Margaret Mark

400 Seiten, Hardcover

Kurzbeschreibung des Verlags

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selli

• Themen: Gesellschaft und Sozialwissenschaften Psychologie Sozialpsychologie
• ISBN: 0639785323846
• Sprache: Englisch
• Erscheinungsdatum: 16.02.2001
• Größe: 236 x 159 mm
• Verlag: McGraw-Hill Education - Europe