Positioning: The Battle for Your Mind, 20th Anniversary Edition

von Al Ries, Jack Trout

272 Seiten, Hardcover

Kurzbeschreibung des Verlags

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Werbung
• ISBN: 9780071359160
• Sprache: Englisch
• Erscheinungsdatum: 16.12.2000
• Größe: 210 x 194 mm
• Verlag: McGraw-Hill Education - Europe