Product Strategy for High Technology Companies

von Michael Mcgrath

400 Seiten, Hardcover

Kurzbeschreibung des Verlags

One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9780071362467
• Sprache: Englisch
• Erscheinungsdatum: 02.11.2000
• Größe: 235 x 157 mm
• Verlag: McGraw-Hill Education