MP Service Management with Student CD with Service Model CD

von James A Fitzsimmons, Mona J Fitzsimmons

672 Seiten, Hardcover

Kurzbeschreibung des Verlags

Service Management, 4/e by James and Mona Fitzsimmons is the best-selling text in this market and includes fantastic and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management, 4/e also does an excellent job of demonstrating how crucial functional areas of an organization, such as marketing, strategic issues, operations and human behavior impact effective service management.

• ISBN: 9780072959581
• Sprache: Englisch
• Erscheinungsdatum: 13.10.2003
• Größe: 259 x 213 mm
• Verlag: McGraw-Hill Companies