Biomedical Communications

Purpose, Audience, and Strategies

von Linda G. Kimmel, Linda K. Kimmel, Jon D. Miller

472 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

• Reihe: Academic Press
• ISBN: 9780124967519
• Sprache: Englisch
• Erscheinungsdatum: 01.07.2001
• Größe: 230 x 155 mm
• Verlag: Elsevier Inc