From Corporate Security to Commercial Force

A Business Leader's Guide to Security Economics

von Marko Cabric

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Wissensmanagement
• ISBN: 9780128051498
• Sprache: Englisch
• Erscheinungsdatum: 25.05.2017
• Größe: 234 x 193 mm
• Verlag: Elsevier Science