Rapid Sensory Profiling Techniques

Applications in New Product Development and Consumer Research

612 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality.This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.

• Reihe: Woodhead Publishing
• ISBN: 9780128219362
• Sprache: Englisch
• Erscheinungsdatum: 07.12.2022
• Größe: 230 x 152 mm
• Verlag: Elsevier Inc
• Herausgegeben von: J. Ben Lawlor, Julien Delarue