Unboxing Bengaluru

The City of New Beginnings

von Malini Goyal, Prashanth Prakash

352 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

India's tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible 'tech-tonic' rise and transformation of the country into the world's software powerhouse, is Bengaluru.Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars--pensioner's paradise, PSU capital, garden city, India's Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru is at the heart of the multiple shifts underway in the digital era.Truly, it is the city of new beginnings.In Unboxing Bengaluru--the first ever deep-dive into the city--Malini Goyal and Prashanth Prakash ably unravel the city's journey and the ensuing social, behavioral, technological and consumptive changes. They look at why people are drawn to the city; how the cosmopolitan culture and multi-linguistic society gives it a distinct flavor; the parallel economies that have cropped up; how the influx of young workers have changed the city; and the fault-lines of unplanned and poorly managed growth over the decades.Richly researched and vividly written, Unboxing Bengaluru is filled with absorbing vignettes, extensive reportage and solid data. A fascinating book and a must-read for anyone interested in understanding the city, and indeed, India.

• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein
• ISBN: 9780143468400
• Sprache: Englisch
• Erscheinungsdatum: 19.01.2026
• Größe: 217 x 141 mm
• Verlag: Random House, India