How Brands Grow

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

von Bryon Sharp, Jenni Romaniuk

Hardcover

Kurzbeschreibung des Verlags

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Innovation
• ISBN: 9780190330026
• Sprache: Englisch
• Erscheinungsdatum: 21.12.2021
• Größe: 233 x 163 mm
• Verlag: Oxford University Press