Developing the Public Relations Campaign

von Randy Bobbitt, Ruth Sullivan

288 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

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Learning Goals

Upon completing this book, readers will be able to:  

Develop their own public relations campaigns

Apply public relations skills to the real world

Understand how to apply communication theories to public relations

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Public Relations
• ISBN: 9780205066728
• Sprache: Englisch
• Erscheinungsdatum: 10.10.2024
• Größe: 22.8 x 18.4 cm
• Verlag: Pearson Education Limited