We Are All Weird

The Rise of Tribes and the End of Normal

von Seth Godin

112 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

• Reihe: Penguin
• ISBN: 9780241209011
• Sprache: Englisch
• Erscheinungsdatum: 24.09.2015
• Größe: 177 x 128 mm
• Verlag: Del Rey