Marketing Recorded Music

How Music Companies Brand and Market Artists

von Amy Sue Macy, Clyde Philip Rolston, Tammy Donham

486 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie Musikindustrie
• ISBN: 9780367693947
• Sprache: Englisch
• Erscheinungsdatum: 13.06.2022
• Größe: 234 x 188 mm
• Verlag: Taylor & Francis