Analytics for Managers

With Excel

von Gregory S. Zaric, Peter C. Bell

330 Seiten, Hardcover

Kurzbeschreibung des Verlags

Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation's general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst's tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Management von Geschäftsprozessen
• ISBN: 9780415622691
• Sprache: Englisch
• Erscheinungsdatum: 19.12.2012
• Größe: 260 x 208 mm
• Verlag: Routledge