Introducing Multimodality

von Kay O'Halloran, Jeff Bezemer, Carey Jewitt

232 Seiten, Hardcover

Kurzbeschreibung des Verlags

This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate.¿ Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.