The Alignment Factor

Leveraging the Power of Total Stakeholder Support

von Cees B. M. van Riel

258 Seiten, Hardcover

Kurzbeschreibung des Verlags

The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9780415690744
• Sprache: Englisch
• Erscheinungsdatum: 27.03.2012
• Größe: 240 x 161 mm
• Verlag: Routledge