Global Writing for Public Relations

Connecting in English with Stakeholders and Publics Worldwide

von Arhlene A Flowers

512 Seiten, Hardcover

Kurzbeschreibung des Verlags

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: - Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; - An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; - Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; - Storytelling skills that help writers craft compelling content; - Real-world global examples from diverse industries that illustrate creative solutions; - Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; - Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and - Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Public Relations
• ISBN: 9780415748834
• Sprache: Englisch
• Erscheinungsdatum: 12.12.2015
• Größe: 239 x 196 mm
• Verlag: Taylor & Francis