Strategic Market Relationships

From Strategy to Implementation

von Bill Donaldson, Tom O'Toole

288 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

• Reihe: John Wiley & Sons
• ISBN: 9780470028803
• Sprache: Englisch
• Erscheinungsdatum: 11.05.2007
• Größe: 235 x 191 mm
• Verlag: John Wiley & Sons