The Strategic Management of Information Systems - Building a Digital Strategy 4e

Building a Digital Strategy

von Joe Peppard, John Ward

504 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. - Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. - Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. - Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Wirtschaftsmathematik und -informatik, IT-Management
• ISBN: 9780470034675
• Sprache: Englisch
• Erscheinungsdatum: 25.04.2016
• Größe: 246 x 189 mm
• Verlag: John Wiley & Sons Inc