Critical Marketing - Issues in Contemporary Marketing

Issues in Contemporary Marketing

416 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9780470511985
• Sprache: Englisch
• Erscheinungsdatum: 30.12.2009
• Größe: 244 x 170 mm
• Verlag: John Wiley & Sons Inc
• Herausgegeben von: Douglas Brownlie, Mark Tadajewski