Divide and Conquer

Target Your Customers Through Market Segmentation

von Harry Webber, Toni Webber

240 Seiten, Hardcover

Kurzbeschreibung des Verlags

A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. This bold new way of connecting products with customers starts by precisely identifying the audience that will be most receptive to a product and then reaching that audience through an unconventional media mix that can include everything from traditional print, TV, and radio to the Internet, live theater, or fax response.

• ISBN: 9780471176336
• Sprache: Englisch
• Erscheinungsdatum: 05.06.1998
• Größe: 235 x 157 mm
• Verlag: John Wiley & Sons