Global Strategy and the Organization

von Vijay Govindarajan, Anil K. Gupta, Gupta

244 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: - Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets -  Convert global presence into global competitive advantage -  Cultivate a global mindset -  Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

• Reihe: John Wiley & Sons
• ISBN: 9780471250296
• Sprache: Englisch
• Erscheinungsdatum: 11.04.2003
• Größe: 229 x 152 mm
• Verlag: John Wiley & Sons