Radio Ads

von Len Kaplan

84 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Why people hate the radio ads? Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials? Is it because they don't need to know about new offerings? Is it because they don't need any new products and services? Is it because advertisements themselves are intolerably bad? Or, probably, there are more serious reasons for this hatred? Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the "dead" business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9780557065011
• Sprache: Englisch
• Erscheinungsdatum: 20.04.2009
• Größe: 229 x 152 mm
• Verlag: Lulu Press, Inc.