Images of Strategy

von Cummings, Bilton, Angwin

464 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. - An innovative and multi-functional approach to strategic management. - Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management - Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. - Includes case examples to illustrate the chapters. - Provides further reading sections and student questions - Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

• Reihe: John Wiley & Sons
• ISBN: 9780631226109
• Sprache: Englisch
• Erscheinungsdatum: 20.06.2003
• Größe: 244 x 170 mm
• Verlag: John Wiley & Sons