The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

von Eric Ries

320 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Organisationstheorie und -verhalten
• ISBN: 9780670921607
• Sprache: Englisch
• Erscheinungsdatum: 06.10.2011
• Größe: 231 x 151 mm
• Verlag: Penguin Books Ltd (UK)