Marketing Strategy

von Steven P. Schnaars

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Marketing Strategy has become a classic centrist marketing text. Now, Steven Schnaars has updated and revised this clearly written, classroom-tested, and essential text to accommodate rapid changes in the business world. Combining his centrist approach to basic theory with practical real-world examples, this updated edition includes new and expanded chapters on price as a competitive weapon (with a discussion on "everyday low pricing" versus hi-low promotional pricing"), speed as a strategy (including the strategic uses of computers), globalization (including the customization-standardization debate), and customer satisfaction. Throughout, Schnaars focuses on the three Cs: customers, competition, and changing market trends.

• Reihe: No Series
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken
• ISBN: 9780684831916
• Sprache: Englisch
• Erscheinungsdatum: 17.11.1997
• Größe: 234 x 156 mm
• Verlag: Free Press