Ben Jerry's Double Dip

von Ben Cohen, Jerry Greenfield

302 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

• Reihe: No Series
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Unternehmertum / Start-ups
• ISBN: 9780684838557
• Sprache: Englisch
• Erscheinungsdatum: 01.05.1998
• Größe: 229 x 152 mm
• Verlag: Simon & Schuster