The Internet Trap

How the Digital Economy Builds Monopolies and Undermines Democracy

von Matthew Hindman

256 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Why there is no such thing as a free audience in today's attention economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Eigentum und Organisation von Unternehmen Monopole
• ISBN: 9780691210209
• Sprache: Englisch
• Erscheinungsdatum: 10.11.2020
• Größe: 233 x 156 mm
• Verlag: Princeton University Press