Communicator-in-Chief

How Barack Obama Used New Media Technology to Win the White House

188 Seiten, Hardcover

Kurzbeschreibung des Verlags

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

• Themen: Gesellschaft und Sozialwissenschaften Politik und Staat Politischer Aktivismus / Politisches Engagement Politische Kampagnen und Werbung
• ISBN: 9780739141052
• Sprache: Englisch
• Erscheinungsdatum: 16.02.2010
• Größe: 235 x 157 mm
• Verlag: Bloomsbury Publishing PLC
• Herausgegeben von: Robert E Denton, John Allen Hendricks