Going Dirty

The Art of Negative Campaigning

von David Mark

300 Seiten, Hardcover

Kurzbeschreibung des Verlags

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.

• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Kultur- und Medienwissenschaften Medienwissenschaften
• ISBN: 9780742599864
• Sprache: Englisch
• Erscheinungsdatum: 16.05.2009
• Größe: 235 x 157 mm
• Verlag: Rowman & Littlefield Publishers