Eyecare Business

Marketing and Strategy

von Gary Moss, Peter G. Shaw-McMinn, Peter Shaw-Mcminn

360 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.- Covers the basics of marketing, finance, strategy development, management, communication, and technology.- Self-assessment exams serve as educational tools.- Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.- Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

• Reihe: Butterworth - Heinemann
• ISBN: 9780750672382
• Sprache: Englisch
• Erscheinungsdatum: 01.01.2001
• Größe: 235 x 153 mm
• Verlag: Elsevier Inc