Developing a Market Orientation

von Rohit Deshpande

330 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Marktforschung
• ISBN: 9780761916932
• Sprache: Englisch
• Erscheinungsdatum: 13.04.1999
• Größe: 229 x 152 mm
• Verlag: Sage Publications, Inc