Moderating Focus Groups

A Practical Guide for Group Facilitation

von Thomas L. Greenbaum

264 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken
• ISBN: 9780761920441
• Sprache: Englisch
• Erscheinungsdatum: 01.11.1999
• Größe: 229 x 152 mm
• Verlag: Sage Publications