When Ads Work

New Proof That Advertising Triggers Sales

von David M Jones

234 Seiten, Hardcover

Kurzbeschreibung des Verlags

Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9780765617385
• Sprache: Englisch
• Erscheinungsdatum: 15.10.2006
• Größe: 235 x 157 mm
• Verlag: Routledge