Power and Persuasion in Media and Advertising

von Susan Brophy Down

48 Seiten, Hardcover, ab 11 bis 14 Jahre

Kurzbeschreibung des Verlags

Go ahead, buy it. You know you want it....How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age. Teacher's guide available.

• Themen: Kinder, Jugendliche und Bildung Unterrichtsmaterial Geistes- und Sozialwissenschaften, allgemein Medienunterricht
• ISBN: 9780778745440
• Sprache: Englisch
• Erscheinungsdatum: 28.02.2018
• Größe: 239 x 185 mm
• Verlag: Crabtree Publishing Company
• Empf. Lesealter: ab 11 bis 14 Jahre