Untapped Options

Building Links Between Marketing and Human Resources to Achieve Organizational Goals in Health Care

von Bea Northcott, Northcott, Janette Helm

244 Seiten, Hardcover

Kurzbeschreibung des Verlags

An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaderswho want to help their organizations succeed. Bea Northcott andJanette Helm, experts in the field of health care management, havecreated a practical approach that explores how human resources andmarketing managers can combine forces and work together to createmission, vision, and values statements that will drive a commonstrategy to organizational excellence. Step-by-step, Northcott andHelm show how to implement this innovative approach that, once inplace, will contain costs, bolster employee satisfaction andproductivity, and increase customer satisfaction.

• Reihe: John Wiley & Sons
• ISBN: 9780787955373
• Sprache: Englisch
• Erscheinungsdatum: 28.03.2000
• Größe: 235 x 157 mm
• Verlag: John Wiley & Sons