Business-To-Business Marketing

A Strategic Approach

von Leyland F. Pitt, Earl Dwight Jr. Honeycutt, Michael H. Morris

564 Seiten, Hardcover

Kurzbeschreibung des Verlags

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.  

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9780803959644
• Sprache: Englisch
• Erscheinungsdatum: 01.03.2001
• Größe: 260 x 183 mm
• Verlag: Sage Publications, Inc.