Management of Corporate Communication

From Interpersonal Contacts To External Affairs

von Robert L. Heath

320 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

• Themen: Lexika Interdisziplinäre Studien Kommunikationswissenschaft
• ISBN: 9780805815528
• Sprache: Englisch
• Erscheinungsdatum: 01.06.1994
• Größe: 229 x 152 mm
• Verlag: Routledge