Predicting and Changing Behavior

The Reasoned Action Approach

von Martin Fishbein, Icek Ajzen

540 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.

• Themen: Gesellschaft und Sozialwissenschaften Psychologie Sozialpsychologie
• ISBN: 9780805859249
• Sprache: Englisch
• Erscheinungsdatum: 27.07.2009
• Größe: 235 x 157 mm
• Verlag: Psychology Press