Agro-Food Marketing

512 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.

• ISBN: 9780851991443
• Sprache: Englisch
• Erscheinungsdatum: 01.02.1997
• Größe: 239 x 170 mm
• Verlag: Cab International
• Herausgegeben von: Luis Albisu, Daniel Padberg, Christopher Ritson