E-Commerce for New Enterprises: Lessons & Select Case Studies

von Jack Peru, Nafisa Osman, Riley Mitchell

140 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

These lessons and select case studies are part of an on-going curriculum and simulations development project between the College of Saint Scholastica's School of Business and Technology (SBT) and Learning-Games.net (www.learningames.net), and are designed to help students explore the field of E-commerce for new enterprises through case simulations and role-playing game (RPG) scenarios. In addition, they can be used in combination with a queueing theory model and both continuous, as well as discrete-event simulations. The related RPG scenarios focus on real-life systems found in e-commerce and internet marketing. Through the lessons and case studies presented in this collection, students will explore mission critical e-commerce systems designed to teach and explore expanding real-world online storefronts, or creating virtual startups, and show how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting new products to the world. Including: - Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond - Highlights business issues that are of particular concern to online entrepreneurs - Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools - Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Geschäftliche Aspekte
• ISBN: 9780984377930
• Sprache: Englisch
• Erscheinungsdatum: 05.04.2017
• Größe: 280 x 216 mm
• Verlag: MCGRAWHILL