Consumer Packaging Strategy

Localisation in Asian Markets

von Polymeros Chrysochou, Huda Khan, Richard Lee

166 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

• Themen: Kunst Design, industrielle und kommerzielle Kunst, Illustration Produktdesign
• ISBN: 9781032324036
• Sprache: Englisch
• Erscheinungsdatum: 08.10.2024
• Größe: 234 x 156 mm
• Verlag: Routledge