Histories of Political Public Relations

From Propaganda to Public Health

144 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.Responding to this challenge, this book explores PR's historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, while health and climate scientists warn that there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.

• Reihe: The History of Public Relations
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Public Relations
• ISBN: 9781032501758
• Sprache: Englisch
• Erscheinungsdatum: 20.07.2026
• Größe: 234 x 156 mm
• Verlag: Taylor & Francis Ltd
• Herausgegeben von: Anastasios Theofilou, Martina Topic