GameChanger Manifesto

von Larry Popelka

108 Seiten, Hardcover

Kurzbeschreibung des Verlags

The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.

• Reihe: Lulu.com
• ISBN: 9781105576263
• Sprache: Englisch
• Erscheinungsdatum: 19.03.2012
• Größe: 235 x 157 mm
• Verlag: Lulu Press