Rethinking Creativity

Inside-The-Box Thinking as the Basis for Innovation

von Robert W Weisberg

516 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

• Themen: Gesellschaft und Sozialwissenschaften Psychologie Kognitive Psychologie
• ISBN: 9781108742900
• Sprache: Englisch
• Erscheinungsdatum: 10.09.2020
• Größe: 244 x 170 mm
• Verlag: Cambridge University Press